Digital Impact

The Ultimate List of Free Digital Marketing Tools (30+ Tools)

Free Digital Tools

Marketing your business online costs money. There’s web design costs, hosting fees, software subscriptions and advertising bills. And that’s just a teeny tiny drop in an exceedingly large ocean.

Don’t worry, though, we’re here to help. Over the years, we’ve tried and tested hundreds of free tools and services – and we’ve kept a note of the good ones!

Now, after years using these tools ourselves, we think it’s time to share them with you.

The tools we’ve selected cover everything from on-site optimisation and design to outreach and automation, helping streamline every element of a modern digital marketing campaign and maximising the rewards you get from your hard work.

So sit back, relax and get ready to overhaul your digital marketing.

 


On-Site


 

Google Analytics

Google Analytics – www.google.com/analytics

Turn insights into action. Improve performance across your sites, apps, and offline marketing. Google’s analytics solutions can help you turn customer insights into action for your business.
– Google.com

Google Analytics should be the very first thing installed on your site. Fronnm the second you go live, you need to record everything that’s going on. How else will you know what’s working and what’s not?

Google Analytics can record how many visitors your site receives, how they found you, what pages they viewed, where they exited your site, how long they stayed, whether they’re new users and pretty much every other helpful metric you can think of.

It’s is the empirical yardstick for all of our marketing campaigns, providing us with the information we need to make informed choices. If your site doesn’t have Google Analytics, go install it right now!

 

Screaming Frog

Screaming Frog – screamingfrog.co.uk

We built the SEO Spider as SEOs ourselves, to solve lots the problems we were facing internally with onsite technical SEO auditing, which is why I think it’s been widely valued by the SEO community.

We understand the issues, as we face them internally as well. We also really listen to our users and friends in the industry and regularly provide updates including feature requests from awesome feedback.
– Director of Screaming Frog, Dan Sharp

While the importance of on-site optimisation has decreased in recent years, you still need a good technical foundation to get seen. And while there’s a lot of great SEO auditing tools out there, I always find myself coming back to Screaming Frog’s SEO Spider.

SEO Spider crawls through your website, recording everything about it: title tags, H1 tags, internal linking, anchor text, ALT tags and so on. At the end you get a handy report outlining all errors and then you get to work fixing them. It’s intuitive, fast and accurate; what more could you want from a free tool?

 

Google Webmaster Tools

Google Webmasters Tools – www.google.com/webmasters

Get the data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.
– Google.com

Google Webmaster Tools is a handy service that pulls together huge amounts of website data, covering everything from URL parameters and crawl errors to internal linking and HTML improvement suggestions.

We recommend installing Google Webmaster Tools alongside Analytics as soon as possible to maximise the amount of data you have available.

 

Yoast SEO

Yoast – yoast.com

It incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
– Yoast.com

Once you know where your website’s technical faults lie, you can get started on fixing them. And while you could do everything manually by crawling through the code, the ever popular Yoast handles a whole load of the technical SEO stuff for you.

Avoid the Technical Stuff With Yoast

Yoast takes the hassle out of on-page optimisation with handy plugins for WordPress and Drupal, allowing you to set title tags, meta descriptions and open graph data through Yoast, rather than tediously coding it yourself.

 


Backlink Analysis


 

Moz OSE

Open Site Explorer – moz.com/researchtools/ose

Getting started with Open Site Explorer is very easy. Simply type in any URL that you would like to examine the linking profile for and press the “Search” button.

Ding! You should see a lot of information pretty quickly. We can now examine the linking data that surrounds a site. FYI: a huge bank of super nerds that love numbers and stuff; compiles this information and delivers it to you with unicorn-riding mathematicians – Just saying.
– Moz.com

There are hundreds – if not thousands – of ranking factors which collectively determine where your website appears in the search engine results page (SERPs). Everything from the number of keyword matches in body text and your website’s page authority to the number of unique IPs linking to the domain and internal linking plays a part in deciding who comes first.

Despite this diversification of Google’s ranking algorithm, backlinks remain one of the most dominant factors. How many websites link to yours versus how many websites link to theirs.

When you need to investigate links links, Moz’s Open Site Explorer is an excellent choice. Plug in a website to this fantastic bit of kit and it will trawl Moz’s index for links pointing back at it. Free users are limited to five searches a day but if you plan ahead that’s rarely an issue.

 

Majestic

Majestic – majestic.com

Until users really get down and dirty comparing the options, the difference between Majestic and other link tools is not apparent. I think the industry mostly accepts now that Majestic.com’s Flow Metrics are currently the best in the industry, but the TOPICAL Trust Flow is still only just scratching the surface of possibilities.

On top of that, Majestic does not aspire to eventually be the one size fits all killer tool. We develop like a search engine and think like a search engine… because we ARE a specialist search engine. We have one of the biggest indexes of the web on the planet. That comes with its own challenges, but until you see the whole web – or at least the majority of it – you cannot do a very good job of analyzing the influence of each page arithmetically.

There was a crash on the freeway today… people on roads that never go NEAR the freeway were affected. It is the same with the web (and links). You need to have access to the whole system to create the best insights.
– Marketing Director @ Majestic, Dixon Jones

Majestic has a modest ambition: to survey and map the Internet. No big deal, right?

During their cartographic quest, they’ve amassed the largest commercial link database in the world and that’s one hell of a resource for inquisitive digital marketers across the world.

When you need an accurate idea of who is linking to whom, Majestic should be your first port of call.

 


Keyword Research


 

Google Webmaster Tools

Google Keyword Planner – adwords.google.co.uk/keywordplanner

Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones.

You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together.
– Google.com

Even though Google’s Keyword Planner is packaged with AdWords, it remains immensely valuable for people working across the digital marketing industry.

Pop in a term and it’ll sho you the traffic volume and estimated competitiveness for related keywords. This allows you to identify the hanging fruit (high volume, low competition terms) and optimise pages (or your entire site) to target them. The estimates sometimes feel a little off but it’s accurate enough to give you a general idea of which terms are worth your time.

 

UberSuggest

Ubersuggest – ubersuggest.org

Get keyword ideas with Übersuggest the free keyword suggestion tool that makes good use of different suggest services.

With this free keyword tool you can instantly get thousands of keyword ideas from real user queries! Use the keywords to get inspiration for your next blog post, or to optimize your PPC campaigns.
– Ubersuggest.org

Ubersuggest is the brainchild of Italian SEO and outstanding beard owner Alessandro Martin. It’s a no-nonsense, cut down tool that asks for three things – query, location and content type – and then returns you hundreds of possible keyword variations to consider.

When you’re struggling to come up with new ideas, Ubersuggest provides a brilliant boost to your creativity.

 


Design


 

Pixlr

Pixlr – www.pixlr.com

Built for the desktop, Pixlr is our main app, available for free or with a subscription. It’s an easy-to-use photo editor that has powerful features for pros like masking, double exposure, and blending.
– Pixlr.com

Professional design suites can cost hundreds, if not thousands, of pounds. And even though companies like Adobe are moving their pricing structure to more manageable monthly subscriptions, most design suites are still far too expensive for the average businesses.

If you’re searching for a more budget-friendly alternative, allow me to introduce you to Pixlr, a slimmed down browser-based image editor from Autodesk.

Pixlr

Pixlr comes with a wide range of features, allowing you to both design graphics and edit photos. Add to that decent layer functionality, some nice filters, various adjustment options and a comprehensive revision history, and Pixlr is more than capable of replacing your design software for basic tasks.

 

Canva

Canva – www.canva.com

We created Canva so everyone can create beautiful graphics for web and print. The essence of Canva is its simplicity: we’ve built a drag and drop platform with professionally created templates and more than a million images anyone can use.

More than 50 million designs have been created in Canva by people in 179 countries and another two designs are created every second.
– Cofounder and CEO, Melanie Perkins

Haven’t ever heard of Canva? That’s alright, neither had we until a few months ago. Canva – like Pixlr – is a free browser-based design tool which is finally earning the recognition it deserves after years of quiet excellence.

Back in 2014 the service had a mere 500,000 users. Nowadays, over 7 million users use the platform and two designs are created every single second. That should give you a hint to its potential.

It’s a super simple service with an intuitive UI and a powerful toolbox. The recently added infographic section is a particular favourite too. If you spent your days wading through piles of unnecessary Photoshop features, go try Canva right now.

 

GIMP

GIMP – www.gimp.org

GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for such tasks as photo retouching, image composition and image authoring.
– GIMP.org

Even with its new subscription payment model, Photoshop remains a hefty investment. Thankfully, if you’re looking for a stripped down version without all the bells and whistles, there’s a decent alternative: GIMP.

Open source image editor GIMP (GNU Image Manipulation Program) has all the basic functionality of Photoshop (albeit in a less attractive skin) and is a very capable free alternative if you’re willing to clamber over the learning curve.

 

Tableau

Tableau Public – public.tableau.com

Tableau Public is a free service that lets anyone publish interactive data to the web. Once on the web, anyone can interact with the data, download it, or create their own visualizations of it. No programming skills are required. Be sure to look at the gallery to see some of the things people have been doing with it.
– Tableau.com

If you love producing data-rich content, you know how important good visuals can be. After all, even the most exciting data looks dull in a spreadsheet.

Readers don’t want to trawl endless columns of data, they want attractively and intuitively structured visualisations. They want data which excites to their eyes as well as their brains.

Tableau Public is a free app which allows you to plug in data and automatically produces beautiful visual representations. Whether it’s a smart map showing your customer distribution or visual analytics of your support response times, Tableau has you covered.

 

Piktochart

Piktochart – piktochart.com

Piktochart stands out from the rest of the pack simply because, with its range of features, it provides whatever visual storytellers need to succeed in their craft. Even better, its drag-and-drop interface makes it exceedingly simple to use, which is precisely how it was designed. Because of these, everyone and anyone can create a variety of visuals, from infographics to presentations, in minutes.
– Content Strategist @ Piktochart, Daniel Tay

Infographics remain a fantastic way of conveying information in a visually exciting way. However, producing good infographics generally means hiring a good designer and that can be expensive.

Thankfully, Piktochart offers a cost effective alternative. This little online app allows you to produce impressive infographics without being a whiz in Photoshop. Choose from premade templates and a range of graphics to piece together beautiful graphics.

 

Five Second Test

Five Second Test – fivesecondtest.com

Five second tests can be used to test home page designs, landing pages, logos, brochures and marketing material. Wherever first impressions count, use a five second test.

We show your design to people for five seconds. When the time is up they’re asked questions about what they remembered.

We list all the of the responses in full and generate a word cloud of commonly occurring keywords to give you an insight into people’s first impressions.
– fivesecondtest.com

Five Second Test has a super simple premise: show someone a picture of your website for five seconds then ask them questions about it. Considering that most users make judgements on a business in the blink of an eye, 5ST is a brilliant insight into how impatient visitors realistically see your website.

You get five credits when you sign up with Five Second Tests (good for five tests) and can earn more by completing tests yourself. If you’d rather not spend time testing other websites, you can also buy blocks of credits for real world money.

 

Peek

Peek – peak.usertesting.com

We believe the web would be a better place if websites were built with the input of the people using them. Out of this belief, the UserTesting research platform was born. Peek is free because we think the best way to spark your interest in this platform is to let you see the magic of usability testing in action.
– peek.usertesting.com

User testing is a big part of both our design and marketing processes. It puts a real live person in front of our work, records how they react and grants us a qualitative insight into their behaviour.

Did that new banner catch their eye? Is our menu structure intuitive? Are they noticing the social proof?

Watching Users Use Your Site With Peek

User testing service UserTesting.com (definitely not the most original name!) is a paid service but also offers a truncated free version called Peek.

Peek gives you three free five-minute evaluations of your website per month. Testers are given three basic tasks to perform on your site and record themselves completing them. You can’t control the tasks so there’s definitely limitations to Peek but it provides a really excellent foundation.

 


Content Strategy


 

Buzzsumo

Buzzsumo – buzzsumo.com

Our core motivation in creating BuzzSumo was to help content marketers create better content through research, amplification and monitoring.

Research to understand what content resonates with an audience, including the most shared content, trending content today, what is working on Facebook, competitor top content and the content formats and headlines gaining the most traction.

The ability to see who is amplifying content through sharing and linking. Identifying the influencers and top authors for any topic, seeing all the people that share your content or competitors content and building outreach lists.

Finally, sophisticated monitoring including alerts (real time and daily digests) when new content on a topic is published, when your brand is mentioned, when competitors publish new content when someone links to your site or competitor sites.
– Director @ BuzzSumo, Steve Rayson

A content Marketing Institute study released last year showed that 58% of B2B marketers planned to increase their content marketing budget over the coming year. Proof (as if we actually needed it) that content has quickly established itself at the core of modern digital marketing.

With more businesses producing more content, online spaces are getting steadily more crowded and generic content is no longer enough to get your site noticed and earn natural links.

Producing great content doesn’t have to be a frustrating process of trial and error though. Buzzsumo allows you to search through millions of pieces of content on the web, checking which have earned the most comments, shares and links.

So before you ever write a blog, article or white paper, you can see whether or not the content is going to appeal to your audience.

 

EpicBeat

EpicBeat – epicbeat.epictions.com

We built Epicbeat to plug a gap in the existing tool kit for content marketers that didn’t really need an enterprise tool but could still benefit immensely from insights around topics. Epicbeat is a tool that everybody can use without selling an arm and a leg to answer questions in three primary areas: content discovery and curation, influencer intelligence, and trends insights.

Epicbeat lets you easily get to trending content, analyze the numbers behind these trends for insights and shortlist influencers and communities to reach out to for your marketing efforts.
– CTO @ Epictions, Praveen Hebbagodi

Most people working in content have heard of BuzzSumo, but at $99 per month, it’s definitely not the cheapest option on the market.

So when we found EpicBeat, a free tool that did virtually the same job, we were over the moon. Epictions’s EpicBeat tracks the success of millions of pieces of content across the web, allowing you to search for what is most popular and replicate that proven formula.

Simply pop in a search term or website and EpicBeat will show you what related content has performed best.

 

Portent Content Idea Generator

Content Idea Generator – portent.com/tools/title-maker

Portent’s digital marketing philosophy is that while tactics might change feverishly, great marketing does not. The Content Idea Generator is a perfect example. It’s a great resource for creating crazy, weird, and useful titles, but it subtly incorporates some absolutely timeless best practices.

It’s also a great reminder that finding the right way to present your concept is an enormous part of connecting with your audience.

Make your content and your campaigns weird. Show your audience you know them – that you’re their kind of weird. Make it useful. Deliver value at the precise moment they need it. Do this well, and you have the makings of an indispensable, significant brand.
– Colin Parker

A bad bout of writer’s block can derail the most sturdy of content strategies unless you have tools in place to fill the gaps when your mind goes blank.

Cue Portent’s Content Idea Generator.

We love Portent’s tool because it takes so little input from us and turns a simple keyword that into a great blog title. Don’t like the title you’re given? Keep clicking until it generates one that hits the right marks.

 

Google Trends

Google Trends – www.google.com/trends

How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
– Google.com

Google Trends is your way of checking what the Internet at large is searching for. Pop in a category, location or keyword and Google Trends will show you its performance over time and the search activity of related keywords.

Here’s a screenshot for the search activity for content marketing since 2004.

Google Trends Graph for Content Marketing

It’s perfect for discovering what’s hot right now so you can tap into the buzz.

 

Pocket

Pocket – getpocket.com

Pocket was founded in 2007 by Nate Weiner to help people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device — phone, tablet or computer. It can be viewed while waiting in line, on the couch, during commutes or travel — even offline.

The world’s leading save-for-later service currently has more than 17 million registered users and is integrated into more than 1500 apps including Flipboard, Twitter and Zite.
-GetPocket.com

Good content is based on good research and Pocket is the perfect companion for quick, painless and efficient research.

Think of Pocket as a researcher’s version of Pinterest, allowing you to pull together online resources from virtually any resource and website into one place.

It’s a nice visual way of arranging your research and keeping on top of everything you’ve found to support your work.

 

Google Drive

Google Drive – www.google.com/drive

Drive starts you with 15 GB of free Google online storage, so you can keep photos, stories, designs, drawings, recordings, videos – anything.

Your files in Drive can be reached from any smartphone, tablet, or computer. So wherever you go, your files follow.

You can quickly invite others to view, download, and collaborate on all the files you want–no email attachment needed.
– Google.com

Cloud technology has really come into its own over the past few years. Whether it’s retouching images on Pixlr or designing websites in InVision, cloud technology is streamlining our lives and detaching us from our desks.

Launched back in 2007, Google Drive was one of the first cloud office suites and has steadily developed into a world-class service.

From my desk in our Glasgow HQ, I can open Google Sheets and plan a budget with a colleague in Canada. I can open Google Docs and help a budding content marketer in Australia with his outreach. And I can open Google Slides and work on a presentation with our designer two desks over.

Simply put, Google Drive lets you work with anyone in the world from anywhere in the world.

 

After the Deadline

After the Deadline – www.afterthedeadline.com

We use artificial intelligence and natural language processing technology to find your writing errors and offer smart suggestions. After the Deadline helps you write better by adding spell, style, and grammar checking to web applications.
– AfterTheDeadline.com

When you’ve got a deadline looming the last thing you do is spend hours poring over pages of copy, hunting for stray commas and errant prepositions.

Thankfully, there’s a whole load of spelling and grammar checking tools available to ease much of the tedious grunt work. Our favourite tool is After the Deadline – and not just because of its funny name.

This handy service will tear through copy, flagging up spelling, grammar and style suggestions with the tenacity of a high school English teacher on a bad day.

 


Link Building


 

Check My Links

Check My Links – chrome.google.com/webstore

When you’re editing a web page that has lots of links, wouldn’t it be handy to be able to quickly check that all the links on the page are working ok? That’s where ‘Check My Links’ comes in.

‘Check My Links’ quickly finds all the links on a web page, and checks each one for you. It highlights which ones are valid and which ones are broken, simple as that.
– Check My Links on Play Store

One of the most popular link building techniques is the broken link method. The premise is simple: find a broken link on a website and recommend they replace the link to a replacement piece of content on your website.

Hands down, the hardest part of this method is the link prospecting. Actually finding links that no longer go anywhere is like hunting for a needle in a pile of pins. So while you could manually click through each and every link, it’s clearly not a scaleable tactic.

Instead, we use a handy Chrome plugin from Paul Livingstone called Check My Links. Check My Links flies through webpages, testing every link and highlighting the broken ones in red. Once you know what links are broken, you can start pitching your alternative content to whoever’s in charge.

 

MozBar

MozBar – moz.com/tools/seo-toolbar

Streamline your SEO while you surf the web. This toolbar from Moz lets you create custom searches, compare link metrics, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools—all in-line with your browser.
– Moz.com

The MozBar is a simple way to pull SEO data about websites and integrate it into your browsing experience. With the toolbar active, your a small toolbar is automatically populated with a range of Moz metrics, including MozTrust, Domain Authority, Page Authority and linking domains for whatever website you’re looking for. Here’s what it looks like when it’s running.

MozBar

It’s a brilliant way to get a glimpse into a website without copying the URL and heading off to Majestic or Ahrefs.

 


Outreach


 

Sidekick

Sidekick – www.getsidekick.com

Be in control! Know who opens your emails, when, how many times and from where. Always be in the know and communicate the smart way, by having data at your side.
– GetSidekick.com

Picture the scene. You’re trying to follow up a lead who sounded interested in your service. You write an email then rewrite it, you tweak and polish and refine it until you’re certain it’s perfect. Then you hit send, sit back and wait. And wait. Hours go past and then days. Now what? Have they seen it? Did they miss it? Did they ignore it? Has it slipped into their spam folder?

With a normal email, even one with a read receipt, you simply don’t know. Sidekick changes all that.

This Gmail add-on includes a bit of code in your emails that automatically pings back every time an email is opened. If your lead opens that email, you get a notification and you know they’ve seen it.

 

Boomerang for Gmail

Boomerang – www.boomeranggmail.com

Boomerang is the leader in thoughtful email productivity software that empowers people to focus on what matters on the world’s top email platforms.

With Boomerang, you can write an email now and schedule it to be sent automatically at the perfect time. Just write the messages as you normally would then click the Send Later button. Use our handy calendar picker or our text box that understands language like “next Monday” to tell Boomerang when to send your message. We’ll take it from there.
– BoomerangGmail.com

Boomerang is the perfect partner for Sidekick, allowing you to schedule pre-written emails to send hours, days or weeks in advance, giving you one less thing to remember during the day.

And if that’s not enough, Boomerang also lets you set up reminders and automatic resends if you don’t hear back before a certain time.

 

MailChimp

MailChimp – www.mailchimp.com

More than 10 million people and businesses around the world use MailChimp. Our features and integrations allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

MailChimp has been around since 2001. We started as a side project funded by various web-development jobs. Now we send more than 600 million emails a day. We love seeing businesses start small, fund themselves with paying projects, and build up a strong API, so that’s how we run MailChimp. We create products and features that empower our customers to grow.
– MailChimp.com

MailChimp is our favourite email marketing platform by a country mile. Why? Well, MailChimp comes with one of the most generous free plans out there. All MailChimp users can send up to 12,000 emails to 2,000 contacts every month and pay absolutely nothing.

The system itself is a joy to use. The email builder is intuitive and comes packed with a range of premade templates. All your mail is automatically tracked and it even has some basic analytics included as standard.

 

Discoverly

Discoverly – discover.ly

Gmail, Facebook, Twitter & LinkedIn don’t play well together, but Discoverly helps them play nice. Great for anyone networking, like job hunters, salespeople, recruiters, and entrepreneurs.
– Discover.ly

Discoverly is your own personal private detective, sleuthing through the social profiles of anyone you see and reporting back on them and their connections.

Now, Discoverly doesn’t really do anything underhand or sneaky. All the information it collects is freely available and public but it’s handy to have something pull it together into one place. Here’s a report of Richard Branson. (Unsurprisingly we don’t have many connections with the transatlantic billionaire.)

Discoverly Checks Out Richard Branson

But say we’re researching a CEO of a business we want to do business with. Discoverly will scan them and give us a bit of history, background and a list of mutual connections – perfect for planning your approach strategy..

 

LinkedIn

Rapportive by LinkedIn – rapportive.com

Rapportive shows you everything about your contacts right inside your inbox.
– Rapportive on Google Play

Rapportive tries to turn your Gmail into a fully functional CRM, integrating a bio panel populated with info from social networks to the right of your screen.

Rapportive is immensely useful for getting a sense of who you’re talking to – what they look like, they’re last tweets, content from other social networks and much more are all displayed on the side panel.

Since Rapportive only pulls public data, profiles can be a little dry sometimes but such is the price of privacy.

 


Social Media


 

Hootsuite

Hootsuite – www.hootsuite.com

Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by more than 800 of the Fortune 1000. With Hootsuite, brands harness the power of social. Our platform brings together your social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue.
– Hootsuite.com

Social media is a must for all modern businesses but don’t go thinking that means it has to take up a lot of time. While social media marketing can eat up all your time, there’s no reason it has to.

Scheduling tools like Hootsuite allow you to write social updates in advance and schedule them to be posted any time in the future.

Hootsuite

Write your social content in advance, schedule it to post during the week and give yourself the appearance of being consistently active.

 

Buffer

Buffer – buffer.com

Buffer is a tool that can hopefully help out in a few ways. First, you can write a bunch of posts at one time, choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. You can also attach a photo, video or animated GIF to any of your posts. Second, since we shorten your links for you, we are able to provide more analytics than if you just were to post to Twitter or Facebook directly. We love to take a look to see what we can learn from these analytics.
– Buffer.com

Maintaining a consistent social media presence is a key component of any digital marketing strategy. How do you do that? With social scheduling, of course!

Buffer is a social scheduling tool like Hootsuite that allows you to write updates and schedule them to go live minutes, hours or days in the future. It’s a super easy way of convincing your followers that you’re manning your social throughout the day when you’re actually working on other stuff.

Buffer’s free tier also integrates much better with Hootsuite with images posted as native photos rather than links.

 

Followerwonk

Followerwonk – moz.com/followerwonk

Followerwonk allows you to find, analyze, and optimize in order to increase your social growth, create customized lists and find who/what influences the influencers. Whether you want to see the social world as a whole, or how it relates to you, Followerwonk wants to empower users to see the forest AND the trees. We have unique views of social data and tools to make it accessible for all workflows.
– Lead Developer @ Followerwonk, Chris Young

If you want your community to see your social updates, you’ve got to post when they’re most active. Moz’s follower analysis tool Followerwonk crawls through your follower list, analysing who they are and generating a graph of their activity.

Here is a look at a report of our followers’ activity over a 24-hour period.

Once you know when your users are most active, you can match your posting schedule to the activity peaks and maximise your the reach of your content.

 

Likealyzer

LikeAlyzer – likealyzer.com

At Meltwater we feel really passionate about marketing on Facebook.
Facebook is an amazing tool for marketing, reaching out and developing a dialogue with your customers. But, unfortunately, not all companies achieve success on Facebook, regardless of their size.

Therefore, we have built an analysis tool, LikeAlyzer, that provides you with recommendations and feedback on your company’s presence on Facebook. The recommendations are customized for your Facebook Page and the analysis is based on the metrics that we have found to be important – presence, dialogue, action and information.

LikeAlyzer is free, you don’t have to register and there is no need for application authorization. You just need to enter the URL of your Facebook page in the searchbox and press enter.
– LikeAlyzer.com

LikeAlyzer is the Facebook equivalent of Followerwonk, analysing your Facebook page and returning a whole load of practical information on your followers, content and engagement.

Using that data, you can tweak your social strategy to maximise the effectiveness of your work.

 

SocialMention

SocialMention – socialmention.com

Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
– SocialMention.com

Can you hear that? It’s people talking about your brand. If people are talking about your business, you have to be listening. Thankfully, that doesn’t mean employing someone to man Twitter 24 hours a day. Times have changed and technology has got smarter.

While there’s a bundle of social media monitoring services on the market, good, free monitoring tools are few and far between. SocialMention does a good job, searching over 100 content sources and pulling through hundreds of mentions. You do have to run searches manually and you don’t get alerts but you can hardly complain since it’s free.

 


Automation


 

IFTTT

IFTTT – ifttt.com

Founded in December of 2010 and launched publicly September 2011, IFTTT (pronounced “gift” without the “g”) is a service that lets you create powerful connections with one simple statement: if this then that.

The IFTTT community can create if this then that connections, called Recipes, between lots of different applications, called Channels, including Facebook, Twitter, Dropbox, Evernote, Gmail and others.
– IFTTT.com

If This Then That (IFTTT) is a great wee application for anyone looking to simplify automation tasks across multiple platforms. You can set up IFTTT to follow virtually any set of rules and save these logic trees as recipes.

It’s a little like a Rube Goldberg machine with one event automatically setting off another.

IFTTTT is Like a Rube Goldberg Machine

Automatically post Instagram shots to Twitter, forward certain emails onto sales, republish old blog content on Tumblr and so on and so on.


Congratulations! You made it to the end of the list! Now all you need to do is go put it all into practice. But when you’re tweaking designs, creating content and firing out newsletters, you might find yourself in the need of a high quality image.

Yes, you could go to Getty or Shutterstock but we all know how expensive that can be.

Alternatively, why not hop on over to our famous free stock photography blog and enjoy over 40 free websites packed with lovely, crisp and exceptionally usable images. Click below to go there now.

New Call-to-action

About The Author

  • Maria Davies

    Awesome collection!! Thank you so much! Have one question though. I myself do a lot of keyword research for my job and have to admit was using http://ubersuggest.org/ a lot. But quite often the site is down, so recently I stumbled upon this alternative – http://keywordtool.io/ubersuggest-alternative. Have you seen it before? Any pros and cons for using it? Thanks in advance!

  • ספא קסם-במגע

    Great tools ,
    thank you very much
    Baruch קסם במגע ספא במרכז

    • No problem at all 😀

      Glad you found it useful!

      – David

  • Great list of app’s

  • Hi David,

    Good work on an extensive article, however you seem to have missed Jumplead (http://jumplead.com) we have a free plan that includes visitor identification, live chat, email broadcasts and autoresponders, CRM, marketing automation, landing pages and conversion forms, SERP tracking etc.

    We believe everyone should be able to start with these technologies for free! Which I know is unusual in this space. 🙂
    Matt

    • Hey Matt,

      We’ll certainly give it a look and will include it if we find it useful.

      Cheers,
      David

  • Gloria

    Great list!
    I recommend also free trial of social listening tool called Brand24 which is really effective and easy to use. And the full price is really affordable in comparison to similar solutions.

    • Hey Gloria,

      We’re trying not to including free trials on the list as these aren’t really free tools per se.

      Cheers,
      David

      • Gloria

        I understand, thanks for reply!
        There are some ways to get it for free, or extend the trial, that’s why I mentioned it. Btw free tools are not as reliable as paid, and that one is one with lowest price.

        • Hi Gloria,

          Interesting comments. While it might be true, we’d say that cost is no guarantee of quality and freeness is no guarantee of unreliability.

          Some of our favourite tools are free and some of our most frustrating (ex) tools cost a fortune.

          — DV

          • Gloria

            Oh, totally agree! I have the same with some tools, especially if we talk about features. But when it goes about gaining data free tools I tested weren’t as much efficient.

  • Hey Maria,

    Sorry for the super late reply. I’ve tried it out a couple of times but never enough to actually decide whether I like it. I’ll give it another go and check back in a bit.

    — DV

  • Adam Veitch

    Love this list.

    Something I’ve been trialling recently that is amazing, and free, is HotJar. https://www.hotjar.com/

    Well worth a look!

  • Pingback: Google()