Sep 16, 2020
If a picture says more than a thousand words, then what are your chosen visuals saying about you, and your company?
The financial industry isn’t exactly known for its illustrious and colourful visual campaigns, but that doesn’t mean that you shouldn’t think carefully about the images you are choosing.
Images are just one aspect of the many building blocks that make up your company’s corporate identity. Get those wrong, and you might not be staying true to your brand message. But this doesn’t have to mean shelling out money for professional photographs, there are some fantastic stock photos out there. However, they can be tricky to find…
In this guide, we’ll have a look at how to pick the best stock photos to illustrate your content. Once you’ve gone through the list and figured out which kinds of pictures are best for your target market, make sure you check out our curated list of stock photos for finance companies.
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.
This is why branding and logos are so important, and why you should consider your stock photo choices just as carefully.
If an image catches your eye, don’t dismiss it. It sounds over-simplified, but the gut instinct is often correct, so use it when considering photos.
Don’t be afraid to think creatively about the way you choose an image. The finance industry has a reputation for being complicated and jargon-filled. Even if your target customer is someone who knows exactly what they want and when they want it, think about how your image can add value to your content.
Financial stock photos aren’t just images of tills, money, safes or graphs. Sometimes, these are relevant, but try thinking outside the cliches.
For example, financial terms are often abstract. Have you ever done a Google search on ‘credit rating’? It’s not the most inspiring place.
The chances are, that as you explain complex concepts through your content, you will be putting it into ‘real-life’ terms.
When you write content for your target customer, it should be targeted at who they are and the writing tailored to the level of understanding they might have. Often what you will be explaining to your potential clients isn’t the specifics and numbers of complex procedures, but precisely how it will add value to their life and business.
Whilst informative graphics and illustrations are gold for visualising concepts, a beautiful high resolution stock image can really bring the content together.
We’ve all seen the odd images that make it onto stock websites. There are so many places you can find images for free that there is really no excuse for low quality or poorly-captured images.
Unless you have a DSLR camera and know your way around photo-editing for screens, using your own photography can often be a waste of space and time. Phones are getting better all the time, of course, but a lot of work goes into making a photograph look right on all screens. There’s nothing worse than checking something out on a different format, like an ipad, and finding that it has distorted images.
Now that you know how to pick, we’ll help you find them!
We spend a lot of time researching visuals for our content, so we’ve put together a folder full of inspiring images for you to use to illustrate your work.
Here’s all you need to do to get access to a curated selection of images
Questions? Shoot us an email or let us know in the comments!