Dec 03, 2019
The design of your website will make or break its performance. Good design will drive conversions and maximise profits; poor design will alienate customers and waste traffic.
A study from Stanford University found over 70 percent of people made judgements about a company’s credibility based solely on their website design.
Simply put, design is incredibly important.
So if you want to look the part, you’ve got to devote time and money to making sure your products and services look great and feel fantastic.
However, we know that designers and design consultants don’t come cheap.
Thankfully, there are some ways to ease the financial burden. One of these is the By Design grant offered through Scottish Enterprise which is provided to allow businesses to improve their products, processes or services.
The By Design grant is offered to help businesses develop new products, processes or services or to help improve the design of current products processes or services. Successful applicants can receive between £2,000 and £5,000 towards the project’s costs.
The By Design grant covers such a huge range of uses that Scottish Enterprise has actually provided a full list of accepted uses on their website.
If you are unsure about whether your proposed project will be accepted, email [email protected] and they will be able to give you thumbs up or thumbs down.
The By Design grant covers quite a lot of projects but there are a few eligibility criteria. To claim under the scheme, your business must tick the following boxes.
Unfortunately there are also some exclusion criteria, although none are hugely surprising. If any of the following apply to your business, you will not be able to claim.
It’s tricky to know whether or not your business could benefit from extra design work. For example, when we redeveloped the website of our sister company Glasgoweb, we thought it was perfect.
It was a huge improvement over our old version. It was clean, modern, responsive and the imagery was drop dead gorgeous. If you asked our team whether there was anything to improve, we’d have given you a funny look.
However, it was only when we submitted our site for user testing that the problems with the website became obvious. The unexplained abbreviations, the unintuitively arranged menu, the distracting pockets of colour. It was only through someone else’s eyes that we could objectively see what needed improving.
We see company after company in a similar position to us. They have a great website but their team is too close to pick out the very final tweaks. To help you along, we’re offering a free video review of your website conducted by a professional website tester. Click below to get started.
We love seeing our web development clients smiling when we show them the first glimpse of their designs, we love seeing the conversions ticking over when it goes live and we love hearing the nice things their customers say about them.
In short, we love great design and the benefits it brings.
So when someone hands you a cheque and tells you to sharpen up the look and feel of your business, there’s only one place you should go.
With a whole design department we can offer a range of services, including consultation, branding and website design. We’re even offering a free consultation on your future projects to help you get started.