Automotive

Pure Vehicle Leasing - Web Design & Build &

Pure Vehicle Leasing

The Challenge

Brand New Startup, PVL, Required A Custom Leasing Framework Designed & Built From Scratch

Not only did the site need to look great and work seemlessly but it also needed to communicate with multiple datasources and APIs like cap hpi, Car & Driving and the clients CRM system.


Our Solution

A Glossy New Website With Seemless Integrations

PVL front end was designed for the best possible user experience and has resulted in a very low bounce rate and high conversion rate. However it's the back end that we are most proud of with multiple key integrations and usability for the team at PVL.

  • Built With

The Results

What Impact We’ve Had

  • 3

    API Integrations

  • 40+

    Manufacturers to choose from

  • 250,000+

    Live prices on site


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User Interface Design

User Centred Design

With a multitude of contract lengths, variable mileages, flexible initial payments and 9,000+ cars to choose from, vehicle leasing is far from simple. If we wanted to engage and convert users into customers, we knew our UX design had to be bang on.

From the individual car pages to the helpful showroom feature, every single site element has been specifically designed for a friction-free experience.

Dynamic Search Options

Eight-thousand four-hundred and twenty-six cars. That’s a whole lot of choice for someone who just wants a runaround commuter. We designed and built a dynamic search function that helps users find the exact car they’re looking for using either standard filters or a four-step wizard.

  • User friendly Interface
  • Search By Make & Model
  • Search By Leasing Term
  • Filter By Body Type, Door, MPG etc
  • Sort By Price & Popularity
  • Toggle Pricing Between Personal & Business
  • Save Car To Showroom

Images, Videos, Features, Pricing & Spec All On One Page

We wanted all the information to be as clear and detailed as possible for the user to find their perfect deal. These pages are helpful to the user and have assisted in the number of conversions the site has gained.

  • Leasing Terms Price Calculator
  • Emphasis on Imagery
  • Add To Showroom
  • Ability To Add Videos
  • Car Reviews From Car & Driving
  • Vehicle Spec & Optional Extras From cap

Optimising The Site For A Great Experiences on All Devices

We built Pure Vehicle Leasing’s website using the latest web technologies, which offer optimal performance on all screen sizes. Check it out for yourself.

A Seemless Backend

Integrations & Exporting

Leasing websites need to work with a bunch of different services if they are to look their best. From the cap hpi API powering the site database to the Car & Driving API delivering high-quality imagery, everything has to work together seamlessly.

cap Data Integration

The cap code is the DNA of the automotive industry, precisely identifying each make, range, model and derivative of car. It’s the universal automotive language and it sits right at the heart of PVL’s new website.

  • cap API Web Services
  • Technical Data and Standard Equipment
  • New Vehicle Data

Car & Driving API For Images And Reviews

Modern motorists carry out huge amounts of research before they set foot in a showroom. They want to read reviews, look over pictures and watch videos. They want to experience a car before committing to seeing it. For Pure Vehicle Leasing’s site, we used the Car & Driving API to deliver a tonne of media for each of its 15,000 cars!

CRM Integration

It was important for our clients to manage their sales process in a third-party CRM. We developed custom functionality so their website automatically integrated with their CRM of choice. As soon as an online website user clicked submit on an enquiry, it popped up as a new deal in the CRM. Simple!

Custom Deal Manager

Pure Vehicle Leasing’s new website generates incredibly qualified leads because it allows the user to customise their deal and select precise leasing terms before they submit an enquiry. That means PVL’s team can spend less time selling and more time closing!

  • Add custom deals
  • Multiple terms
  • Expiry dates
  • Labels

I have to say Digital Impact has done a great job it looks stunning even if I do say so myself - award winning.

Ben Lawson - Pure Vehicle Leasing

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On the project call we will discuss:

  • Your project goals and plans
  • An Idea of project costs
  • Next steps for your project
  • Answer any questions you may have