Digital Impact

Pure Vehicle Leasing

  • Branding
  • Custom Development
  • Web Design

Key Requirements

Brand new startup, Pure Vehicle Leasing, required a custom leasing framework designed and built from scratch. Oh, and they needed a brand, too.

  • Automated CAP integration
  • Flexible management system
  • Intuitive user-facing website

The Impact

  • 3

    API Integrations
  • 8326

    Cars on the site
  • 50

    Extra miles gone

User Centric Design

With a multitude of contract lengths, variable mileages, flexible initial payments and 8326 cars to choose from, vehicle leasing is far from simple. If we wanted to engage and convert users into customers, we knew our UX design had to be bang on.

From the individual car pages to the helpful showroom feature, every single site element has been specifically designed for a friction-free experience.

CAP Integration

Our system automatically populates Pure Vehicle Leasing’s website with up-to-date vehicle information using the CAP Automotive API.

From the number of windows and trim choices to digital radios and hubcaps, our system automatically learns everything about the 8326 cars in the system and makes that available and accessible by users.

Dynamic Search Options

Eight-thousand four-hundred and twenty-six cars. That’s a whole lot of choice for someone who just wants a runaround commuter.

We designed and built a dynamic search function that helps users find the exact car they’re looking for using either standard filters or a four-step wizard.

Fully Responsive Design

We built Pure Vehicle Leasing’s website using the latest web technologies, which offer optimal performance on all screen sizes. Check it out for yourself.



  • Montserrat Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • Montserrat

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Colour Palette

  • Pure Blue

    • #4A8BE8
    • C68 M40 Y0 K9
  • Pure Green

    • #81C991
    • C36 M0 Y28 K21
  • Alert Red

    • #FC5266
    • C0 M67 Y60 K1
  • Charcoal Grey

    • #737373
    • C0 M0 Y0 K55
  • Light Grey

    • #E2E2E2
    • C0 M0 Y0 K11



  • Branding
  • Unique Icon Design
  • GRAPHIC-DESIGN Created with Sketch.
    Graphic Design
  • Custom Development
  • UX Created with Sketch.
    UX Research
  • RESPONSIVE-WEB-DESIGN Created with Sketch.
    Responsive Web Design

I have to say Digital Impact has done a great Job it looks stunning even if I do say so myself - award winning.

Ben Lawson - Pure Vehicle Leasing

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