Content Strategy

We plan and write great content that attracts and converts your target audience.

Our Content Strategy Service Blueprint - Laid Bare

Content is king. Without a foundation of compelling, creative, and original content, your business will get lost in the crowd. Our content strategists thoroughly research your industry and develop a content strategy for success.

Audit Existing Content

Our content connoisseurs will analyse your existing content and make improvement suggestions which can be mapped on to your new content strategy. We’ll also make recommendations for managing your existing content to keep it fresh and relevant.

Keyword Research

Keyword research is an essential ingredient for any successful content strategy. These keywords help us plan which subjects your website needs to explore in order to dominate your niche. Using industry-leading tools, we pinpoint the main keywords your target audience is searching for and which are driving the most traffic to your competitors’ websites. Our content plan will plug all the topical gaps on your site, making sure it’s a valuable resource for users.

Pillar and Clustering Content

We use our keyword research to transform your site into a true authority in your industry. By creating a framework of interlinking and supporting articles (called clusters and pillars), your content strategy will cover all branches of relevant topics so it is seen as a comprehensive resource.

Planning & Prioritization

We will meticulously build a 6-12 month content plan so you can see upfront how our efforts will link together in the long-term. We start strong, focusing on “quick wins”, like freshening up and optimising existing content, to give your business the jolt of energy it needs to move forward. Then, we’ll delve deeper into our clusters and pillars to build a solid, high-ranking base of valuable content.

Frequently Asked Questions

This will depend on the scale of content strategy you’re looking to undertake. Generally, it takes around 2-3 weeks to devise a solid content strategy which brings together general keyword research, competitor analysis and content gap analysis together, structured into clusters and pillars. Then, when you’re happy with our proposals, it’s time for us to get busy writing!

Yep! Our marketing team has a real way with words and are able to turn their hand to topics from a wide range of industries. All of your content is written in-house by experienced team members who understand the mechanisms behind great digital content.

Our content strategy packages come in all shapes and sizes, bespoke to your particular business needs. Whether you just need us to freshen up your blog every other week or you need a more heavy-duty approach to lift it up the SERPs on Google, the cost of the service will vary. Just get in touch and we can provide you a quote for your custom content package.