Digital PR

We create brand-relevant content that attracts top tier editorial backlinks.

How we secure those all-important backlinks

Our in-house specialists create engaging, shareable content that is on brand and attractive to top tier media outlets. Through these outreach pieces, we present your business on a wider stage, holding it up as an authority figure in your industry, worthy of valuable first-class backlinks.

Ideation & Validation

This is the most important step of all: coming up with a fantastic idea for a linkable asset. We use a rigorous ideation framework to separate the viable and valuable ideas from the duds. Loads of factors are taken into account at this stage, including brand relevance, originality, target audience fit, variety of pitching angles, and scope for outreach. We want to work with you, not just for you, so we’ll present you with our final list of campaign ideas before going ahead with the rest of the project.

Content Production

We create content that people want to see and share. Our passionate in-house specialists work hard to gather data, write compelling reports and design eye-catching graphics. The end product is a trustworthy and on-brand piece that publications will jump at the opportunity to share.

Promotion

We devote time to craft the perfect list of top journalists, high-profile bloggers, and online publishers to outreach your branded content to. To make sure our proposals aren’t lost in the sea that is a journalist’s inbox, we carefully compose attention-grabbing subject lines, personalised emails and press releases to help your brand stand out from the crowd. It’s a process that requires a good deal of patience, but it’s all worth it when you get those authoritative backlinks!

Reporting

We won’t leave you out of the loop. Once we’ve wrapped up promotion, we’ll send you a full report breaking down what we’ve accomplished.

Frequently Asked Questions

The cost of the service depends on the scale of the project. The type of content created and the scale of outreach will all impact the length of the campaign and its overall cost. If you’re interested in a custom digital PR package, just get in touch and we can go through costings with you personally.

Generally a digital PR campaign can last anywhere between 30 and 45 days. The total length will ultimately depend on the type and scale of the project. Writing up reports, crafting custom graphics, and outreach to the right number of contacts (including several potential follow-up emails!) won’t always take the same length of time. When we have fleshed out a campaign idea, we will be able to estimate how long it will take us.

If you’ve got an idea for a campaign, let us know! We will put it through our ideation framework and see whether we can bring it to life.

This is up to you. You can test the waters and pay campaign by campaign. When you see results, you have the option to move to a retainer.