Ideation & Validation
This is the most important step of all: coming up with a fantastic idea for a linkable asset. We use a rigorous ideation framework to separate the viable and valuable ideas from the duds. Loads of factors are taken into account at this stage, including brand relevance, originality, target audience fit, variety of pitching angles, and scope for outreach. We want to work with you, not just for you, so we’ll present you with our final list of campaign ideas before going ahead with the rest of the project.