Dec 30, 2019
Companies in the automotive industry spend millions of pounds on photography and design to make their products look appealing, so it’s no big surprise that their websites are super slick and filled with stunning imagery too.
But from a design perspective, how brilliant are the websites actually?
When you try and judge how well designed something is, you need to keep the purpose in mind.
For example. When you’re designing a family car you can give it a touchscreen, sat nav, intelligent parking, heated seats, 100+MPG, amazing looks and a sunroof, but if you can’t easily fit 5 people a dog and a buggy; then it will fail to be a successful family car!
Websites are the same. A website can have amazing video content, professional animations and a clean design but if the site isn’t allowing (and encouraging) the users to achieve their goals then they are failing to do the one thing that they were made for.
With this in mind, we need to look at the overall goals of the website when we try to judge their success.
I’ve been on the lookout for brilliant automotive sites over the last few months, and have as a result gathered a list of some of the sites I think are nailing design and lead optimisation.
If you’ve got an automotive site and need some help optimising your online presence — book a free digital consultation